Caitlin Clark WILL NOT SAVE the WNBA

Caitlin Clark has reached the pinnacle of mainstream success in women's college basketball. Caitlin Clark is having a record season at Iowa...and Caitlin Clark has become the biggest star in college basketball. With entry into the WNBA looming...many in the media believe that Caitlin Clark will save the WNBA.

We discuss the expectations of Caitlin Clark saving the WNBA...and explain why these expectations are unrealistic. We analyze Caitlin Clark television ratings at Iowa...and discuss how Caitlin Clark is struggling to draw ratings in the regular season. We also explain how the women's tournament was the draw last year...and explain why Caitlin Clark is hesitant to enter the WNBA.