WNBA Playoffs Ratings Are a COLOSSAL FAILURE

ESPN and the WNBA were boasting about their supposed ratings success during the regular season. Unfortunately for ESPN...the WNBA seems to be a complete anomaly in sports. Ratings for the first round of the WNBA Playoffs were significantly lower than the regular season.

We reveal and react to ratings for the first round of the WNBA Playoffs. We discuss the rampant problems throughout the WNBA...and explain how Cathy Engelbert is incorrectly marketing the WNBA. We offer a possible solution to the WNBA marketing problem...but question whether the WNBA will ever capture mainstream interest.