Behind the Line

MTV VMAs Ratings Were a COLOSSAL FAILURE...AGAIN

MTV presented the 2023 edition of the Video Music Awards on Tuesday night. For decades...the MTV VMAs was appointment television...but the popularity of the show has declined in recent years. Ratings for the 2023 MTV VMAs continued that trend.

We reveal and react to ratings for the 2023 MTV Video Music Awards. We discuss Taylor Swift dominating the VMAs...and explain how Taylor Swift would've been unable to dominate on MTV years ago. We also discuss the overall decline of MTV and modern music.

WNBA Honors Brittney Griner in DESPERATE Ploy for Media Attention

The WNBA honored Napheesa Collier Tuesday by naming her the Comeback Player of the Year. Napheesa Collier was deserving of the award...but she was forced to share the spotlight with an undeserving player. WNBA commissioner Cathy Engelbert also decided to honor Brittney Griner with the award of Comeback Player of the Year.

We react to the WNBA honoring Brittney Griner with the Comeback Player of the Year award. We compare the qualifications to NFL Comeback Player of the Year...and explain why Brittney Griner was undeserving of this honor. We also explain what we believe to be the real reason...Cathy Engelbert decided to honor Brittney Griner with this award.

Dan Le Batard Blames ESPN for His EMBARRASSING FAILURE

Pat McAfee recently started his tenure with ESPN...which caused feelings of jealousy to emerge amongst other members of the sports media. Dan Le Batard claims that ESPN overlooked him and people like Bomani Jones and Sarah Spain because of their political leanings...and gave opportunities instead to people like Pat McAfee.

We reveal and react to the comments of Dan Le Batard. We dispute his claims that ESPN overlooked him...by showing the opportunities that Dan Le Batard was given at ESPN along with the end result. We explain why ESPN hired Pat McAfee...and how the opportunity he was given wouldn't have worked for Dan Le Batard.

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Jemele Hill & Keith Olbermann DESPERATE for Attention...AGAIN

Aaron Rodgers went down with a season-ending injury Monday night...possibly ending the New York Jets season. While most NFL fans were sympathizing with Aaron Rodgers and the New York Jets fanbase...Jemele Hill and Keith Olbermann seized this opportunity to further their own narrative.

We reveal and react to tweets from Jemele Hill and Keith Olbermann. We explain why we believe Jemele Hill does this for financial reasons...while explaining the reason for Keith Olbermann erratic behavior. We also dispute Jemele Hill claim that Colin Kaepernick is the best replacement for Aaron Rodgers.

WNBA Season Ends in EMBARRASSING FAILURE

The WNBA Playoffs begin Wednesday...and the mainstream media is strangely silent. During the beginning of the summer...the mainstream media was relentlessly touting the success of the WNBA. But for some reason...media coverage of the WNBA has come to a complete halt.

We explain why the mainstream media is refusing to cover the WNBA...by highlighting the late-season failure of the WNBA on ESPN and ION. We also discuss the current crossroads that WNBA commissioner Cathy Engelbert is facing...and explain how the WNBA could receive $100 million from ESPN in their next broadcast rights deal.

Joy Reid Promoting EVIL in DESPERATE Attempt for Relevance

Joy Reid ratings have struggled throughout most of 2023 on MSNBC...but recently Joy Reid has experienced a resurgence in ratings. Joy Reid has decided to go back to the basics...in a desperate attempt to recapture her past relevance. Last week...Joy Reid invited Robert Jones on the ReidOut to discuss what she believes is the biggest issue in America.

We reveal and react to this segment featuring Joy Reid and Robert Jones. We question the importance of this segment...and explain why Joy Reid and MSNBC invited Robert Jones on the ReidOut. We also question the intentions of Joy Reid...and whether she actually believes what she promotes on MSNBC.

Stephen A Smith Confirms He’s LEAVING ESPN ??

Over the last couple of years...this channel has predicted the eventual departure of Stephen A Smith from ESPN. Over the weekend...we received possible confirmation from Stephen A Smith that he will be leaving ESPN once his contract expires in 2025.

We react to possible confirmations from both Stephen A Smith and Shannon Sharpe...about the departure of Stephen A Smith from ESPN. We explain how Stephen A Smith has been laying the foundation for his eventual exit from ESPN. We question whether Shannon Sharpe can adequately replace Stephen A Smith on First Take...and explain how losing Stephen A Smith could further damage ESPN ratings.

Jimmy Fallon & Late-Night TV are HASTENING Their Own DEMISE

Earlier this week...Rolling Stone released a damaging report detailing the work environment at The Tonight Show with Jimmy Fallon. Many are calling for Jimmy Fallon to be canceled...but this report from the Rolling Stone won't be the reason for the cancelation of Jimmy Fallon. The entire genre of late-night television will soon be canceled.

We analyze the demise of the genre of late-night TV...and point to reasons for the decline in late-night. We explain why the format of late-night television is unsustainable for broadcast networks. We predict that Jimmy Fallon will be first to fall...and explain why Jimmy Kimmel and Stephen Colbert will follow.

MSNBC Promotes Jen Psaki to Primetime After Months of Ratings FAILURE

MSNBC announced Thursday afternoon that the network was promoting Jen Psaki to primetime every Monday night. The announcement was rather confusing...considering that Jen Psaki was struggling to draw ratings on MSNBC during the weekend.

We question the reasoning behind MSNBC promoting Jen Psaki to primetime...and explain why we believe Jen Psaki was promoted. We also analyze Jen Psaki ratings on MSNBC during the weekend...to explain why ratings had little to do with Jen Psaki promotion.

Jimmy Fallon Getting CANCELED After DAMAGING Report from Rolling Stone ??

Jimmy Fallon and the Tonight Show have suffered in the ratings over the last couple of years. Rumors have been swirling that networks like NBC could be looking to get out of late-night television. After this damaging report that was released by Rolling Stone on Thursday...could this be the beginning of the end for Jimmy Fallon?

We reveal and react to this report from the Rolling Stone...which alleges a toxic work environment under Jimmy Fallon at the Tonight Show. We discuss the portions of the report that we believe...as well as the portions we believe may be exaggerated. We also explain why this report from Rolling Stone could be the end for Jimmy Fallon.